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Privacy policy


DENA is committed to protect your privacy and to provide an effective and safe web experience. Most of our website does not need you to enter your personal data, except some of our services. This privacy statement explains how we collect data and how we use them, so please read it in its entirety.

What kind of information do we collect?

As long as you do not use a user within the website, only anonymous information is collected that does not allow you to be personally identified. This data includes the type of browser and device used, the date and time of access, the website from which you came to DENA and your temporary shopping cart.

The use of Google's web analytics service implies that some of this anonymous information is collected by this third party, establishing their general geographic location based on the IP address. This information is only used for general analytical purposes and is not cross-checked with any personal user data.

In order to use the sales services, it is necessary to create a user profile with the minimum personal data necessary to communicate with you and to be able to sell and send goods, such as your name, e-mail address or physical address. To receive our newsletter you only need to enter your email address.

To reduce the impact we may have on your privacy, we never intentionally collect more personal information than is necessary to carry out the activities described in this policy.

How and when is this data collected?

While you are browsing our website, we collect the non-personal data described above. Personal data is only collected during voluntary user registration and subsequent use of our sales services.

How do we use your personal data?

Your personal data can be used for the following purposes:

  • Provide our sales services

    Your data is used to fulfill your requests for quotations and to bill and deliver your ordered goods.

  • Keep you informed about special offers, updates and new services that DENA offers

    Your email address is used to contact you and send you confirmations and notifications about the services you use. We may also send you occasionally a newsletter informing you of new products and promotions. It is possible to request to unsubscribe from our newsletter keeping the usage of the rest of our services.

  • Helping you to find the products you may need

    If you access the site with your user, your product browsing history is stored to make it easier for you to return to them and to offer you alternatives or suggestions in the future.

  • Ease the use of our site avoiding having to enter your personal data several times

    We use the cookies to remember your user preferences, such as the selected language or shopping cart.

  • Helping us to create and publish content more relevant to you

    We track your searches and use of services in order to detect which products are most frequently searched for and improve our services.

Your data may only be disclosed without prior notification to third parties for:

  • Payment and credit history ocasionally get communicated to credit reporting agencies
  • Protect and defend the rights or property of DENA and our website
  • Obey law orders or satisfy any legal processes concerning DENA

Is my data safe?

We strictly protect the security of your personal data and take steps to protect them from loss, misuse, disclosure, alteration, destruction or unauthorized access.

In addition, we restrict access to your data to only those employees who need it in order to perform their duties and provide you with our services.

Do we share your data with third parties?

DENA will not share any of your personal data with any third party.

Where is your data stored?

The data we collect is stored on external servers in various locations around the world. Regardless of the location, we ensure that the right technical measures are taken to protect the security of the data we store on our servers.

What is the minimum age to use DENA's services?

The minimum age to use our services is 18. A person under 18 may use an adult's account with the permission of the account holder. The account holder is responsible for all actions taken with his account.

Does DENA use cookies or other tracking tools?

See our Cookie policy for more information on how they are used.

How can I manage my personal data?

If you have an account on our site you can manage your personal data and other preferences from your profile settings.

You have the right to ask us at any time to remove your user and to delete all your personal information. Contact us in case you want to do it.